who we are


ActiveWake is owned and operated by Active Water Sports, the largest tournament boat dealer in the Pacific Northwest. AWS started as a ski shack offering lessons on Lake Mayfield, WA. in the early 80's and quickly grew to have multiple locations across Oregon. Actives success was a direct result of the love and passion its employees put into not only the brand itself, but the industry as a whole. "We don't just sell the lifestyle, we live it!" When you walk through the doors at any AWS location, you'll know you're in a place that truly cares about the craft, the history, and the future of wake sports and watercraft.

– The birth of ActiveWake –

In the early 2000's, Active's "multitool" Dan Lay saw an opportunity to expand AWS from a brick & mortar to also offer an E-commerce presence. The world was changing from in-store to online, and Dan wanted to offer our product to customers outside of Oregon, thus ActiveWake was born. Given its long history in the in industry, ActiveWake has close relationships with all of the best water sports manufacturers worldwide, so you can guarantee product offered by ActiveWake is top-of-the-line and backed by the industry greats. Our values live in the love for the sport, and our opportunity to share it with our customers both in store and online. We thank you for considering ActiveWake as a retailer for your water sports products, as now, you are part of our family.

Watch 40 Years Of

Active Water Sports