who we are

ActiveWake

ActiveWake was founded out of a deep passion for wake sports and a commitment to sharing that passion with enthusiasts everywhere. What began as a local vision to bring the best in water sports gear to a wider audience quickly evolved into a leading online destination for top-of-the-line wakeboarding, waterskiing, and boating equipment.

The brand was launched in the early 2000s when a key team member, Dan Lay, recognized the growing demand for a premium e-commerce platform dedicated to water sports. His foresight helped transform a regional operation into a national presence, making high-quality gear accessible to customers far beyond the Pacific Northwest.

With longstanding relationships with the most respected manufacturers in the industry, ActiveWake is proud to offer only the best equipment — gear that we stand behind because we live the lifestyle ourselves. Every product we carry is handpicked to enhance your time on the water, whether you're a seasoned pro or just getting started.

At ActiveWake, we don't just sell gear — we’re part of the community. We're driven by the same excitement, freedom, and camaraderie that make wake sports unforgettable. Thank you for choosing us. When you shop with ActiveWake, you’re not just a customer — you're part of the family.